Why Podcasting?

Podcasting is one of the best ways to get across your unique message to a large target audience. Podcasting is speaking into a virtual megaphone wherein you grow audiences and followers for your work. Those who subscribe to you receive notifications and downloads about your show.

Podcasting is a very raw and open field that has only recently been gaining popularity, so open your eyes, and many opportunities will come your way.

Want to try your hand at Podcasting?

You can use podcasting as a platform to share your perspectives on topics that you are passionate about. Podcasts are the best media to pour out your thoughts and emotions on to a microphone. This gives you an opportunity to reach out to an entirely untapped segment of the target audience. Additionally, it also provides an individual with a chance to create a deeper connection with the audience.


Is it Revenue Generating?

If you’re promoting a message that adds value to people’s lives and you can make money advertising a company or brand that aligns with your individual or podcast’s point of view. So Sponsorship plays a significant revenue generation agent.

How to start your podcast :

  1. For recording podcast episodes:
  • Microphones
  • Audio Recording
  1. For hosting and publishing podcast episodes:
  • Hosting
  • Publishing
  • Analytics

III.    Getting in the Noteworthy Section of iTunes

  • Step 1: Create an email list or spreadsheet of contacts first
  • Step 2: Record a minimum three podcast episodes before the launch
  • Step 3: Be aware that iTunes can take 2-4 days to show your podcast
  • Step 4: Get people ready and pick a launch date
  • Step 5: Launch day
  • Step 6: Create and share future episodes consistently

Most platforms around the world require and enjoy content creators who are consistent in their work. The same applies to iTunes as well. Therefore, whether you’re involved in a daily, two days weekly, or the weekly show, make sure to build consistency from the beginning. It is very crucial to plan and begin recording the different episodes of your podcast well in advance of the release. This is an excellent habit to get yourself into as it keeps you consistent content-wise schedule intact.


As Podcasters, it is essential to create pieces worth listening to. There is no point in starting a podcast just for the sake of it, so ensure you do your background search before you get into it and invest. If there are too many people podcasting in the same space, it means that all those people are interested in that particular topic. Put in your unique way of talking and thinking about specific ideas and issues and make it as much as you can about your personality so that it’ll add a personal touch to the whole thing.